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Couples Resorts Media Memo
April 2009

Contents:

  • Couples Resorts Raises the Bar for Romance with Opening of Couples Tower Isle

  • Couples Resorts Gives Couples a Second Change to “Fall in Love Again” in 2010

  • Couples Resorts Announces New Wednesday Escape Promotions for April

News:

Couples Resorts Raises the Bar for Romance with Opening of Couples Tower Isle

Couples Resorts’ newest property, Couples Tower Isle, opens April 12, 2009. Formerly known as Couples Ocho Rios, more than $30 million has been invested into transforming the property into one of Jamaica’s newest luxury all-inclusives. While luxury and romance have always been associated with the Couples Resorts brand, the new Couples Tower Isle property raises the bar, with state-of-the-art facilities combined with classic elegance. New additions include ocean-view suites with zero edge walk-in showers, a luxury spa with suites for couples massages, a completely remodeled kitchen, and a new swimming pool with swim-up bar. Renovations were also made in the main lobby and historic piano bar. For more information about Couples Tower Isle, visit http://couples.com/11or/index.html.

Couples Resorts Gives Couples a Second Chance to “Fall in Love Again” in 2010

Couples Resorts is offering a sneak preview of its “Fall in Love Again” promotion for 2010. Savings of up to 50% PLUS $350 in spa credit AND $150 in gift store credit are available for couples who book stays of seven nights or more at any of the four resorts. Prices begin at $298 per couple per night, for couples booking before June 30, 2009 for travel between December 26, 2009 and December 25, 2010. For more information on Couples Resorts and the 2010 “Fall in Love Again” promotion, visit http://www.couples.com/04special.htm.

Couples Resorts Announces New Wednesday Escape Promotions for April

Couples Resorts welcomes spring with great new promotions for the entire month of April. Each Wednesday in April a new 24-hour special will be announced, allowing couples the opportunity to book a spontaneous romantic getaway. From 12:01 am to 11:59 pm, couples will have the chance to take advantage of one of the five special offers listed below. The catch is that they will not know which promotion is going on until Wednesday when they visit http://couples.travelscream.com.

Couplicious Suite Sale: This promotion ran on the first Wednesday of the month (April 1st) and offered savings of up to 62% on some of Couples Resorts’ most luxurious suites, for travel from August 18 to December 25, 2009. The Couplicious Suite Sale was a huge success, and resulted in the biggest spike of visitors to the Couples Resorts website this year.

Not So Secret Rendezvous: Spontaneous couples will love this promotion as Couples Resorts is offering a special discounted rate of less than $300 per couple, per night for travel May 1-31, at one of its four properties.

Secret September Sale: On this one day couples will have the opportunity to book a vacation for the month of September that is discounted more than 50%.

 Experience Jamaica: During a select group of days throughout 2009, excursions which are normally available for an additional fee, will be offered free of charge. Possible qualifying excursions include a trip to YS Falls, zip lining canopy tour, mystic mountain bob sled ride, Appleton rum tour and more.

Guaranteed Romance: For those looking for the ultimate romantic vacation, Couples Resorts is offering a special reduced rate of up to 50% off at one of its properties PLUS one private, candlelit dinner on the beach (a $150 value).

All press releases, images and press kit materials can be found in the Couples Resorts media room, at http://couples.com/mediaroom/index.html.  For press trip inquiries and more specific needs, please contact Kate Kohler.  Contact information is listed below.

Couples Resorts Contacts

Primary Media Contacts:
Yanick Dalhouse
414.351.9563 or ydalhouse@bvk.com

Patty Tazalla
414.247.2174 or ptazalla@bvk.com

For Press Trip Inquiries and More Specific Needs:
Kate Kohler
414.247.2105 or kkohler@bvk.com

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